Be a Force of Nature
Be a force of nature.
Push yourself every day with the power of RAW energy.
A thirst quenching energy hit, Rubicon RAW. The energy drink with natural caffeine and 20% real fruit juice.
Get out there and take on the challenge.
GIVE YOURSELF A BOOST
Dare yourself to take on your next challenge with Rubicon RAW. Three delicious flavours containing a hit of caffeine, real fruit juices and B Vitamins.
Big Flavour. High Caffeine.
Be a force of nature.
NATURAL CAFFEINE POWER
The all-weather, all-terrain energy drink. Energy comes naturally to Rubicon RAW – high in caffeine sourced from green coffee beans.
PACKED WITH B-VITAMINS
Unstoppable energy. With B vitamins to help you harness your RAW power. Rubicon RAW helps you go the extra mile no matter what.
FLAVOUR THAT GOES AS FAR AS YOU DO
Every can of Rubicon RAW is made with 20% real fruit juice. Quench your thirst with three exhilarating taste combos. Energy without compromise on flavour.
Meet the Rawsome
Our squad are real forces of nature.
Braving sheer mountain scrambles, untameable weather,
Braving tough terrains and untameable waters and everything in between, the Rawsome need all the RAW energy they can get.
Lucy Campbell
Seven surfing championships didn’t come easy. As a true force of nature, she knows it takes plenty of mistakes before you master the waves.
Ben Skinner
Whether he’s competing, or designing his own boards, Ben is ready to show the world how he becomes a force of nature.
Tassy Swallows
Founder of her own surf school in St Ives, she knows just how savage the ocean can be.
JAMES FORREST
No peak in the UK and Ireland has escaped hiker James’ sights, having climbed all 1,001 mountains in record-breaking time. There’s a reason they call him Mountain Man.
Rory Southworth
Rory is a trail runner, hiker, swimmer and rock climber keen on exploring the Lake District and beyond. He’s previously worked with Speedo and as a full time Designer, he’s keen on showing off after work routes for busy people.
Megan Hine
Megan is a consultant, location scout and producer for some huge names in adventure TV including working alongside Bear Grylls. She also owns her own expedition company and is a ambassador for the Scouts.
Our Rawsome Challenges
Mt. Rawsome
FOUR RUNNERS, FOUR CHALLENGES, FOUR ROUNDS, AND ONE WINNER
Do they have what it takes?
Join us in a race to the summit of Mt. Rawsome. A high intensity contest that’ll push our forces of nature to the limit.
Dropped into the wilderness in the dead of night. Tents pitched, ready to go. We’ll pit the Rawsome head-to-head in a series of mountain challenges with nothing but their own endurance, their wits and a supply of Rubicon RAW to keep them going.
RAWsome Waves
RAWsome Waves
You need to be a real force of nature to surf
RAW power. Sheer determination. At the mercy of the elements. Team RAWsome’s surfing pros know just what means. Meet our 3 riders and hear their stories as they take on the ocean
Follow the story
